Woot
Head writer and content guy at the world’s first daily deal site, 2004-2014
The Problem: selling cheap gadgets at midnight every night, to geeks who knew the products better than we did.
The Solution: write outrageously funny and brutally honest copy, day-in, day-out.
The Work: I wrote thousands of pieces, ran a team of 10 creatives, edited a daily blog, and produced special events.
The Results: a bonafide geek phenomenon, with tons of love from Gizmodo, Engadget, Reddit, and more. We hit $100 million in annual revenue by our third year. Amazon bought us in 2010.
Click any excerpt to read the whole piece at Woot.
Woot’s copy was kind of a big deal…
“Some of the funniest writing anywhere on the Web… perfectly executed parody” - Chicago Tribune
”[Woot proves] advertising creativity is not dead” - Seth Godin
”You’ve certainly read Jason Toon’s work.” - Gizmodo
”What's unique about Woot is the way it describes its merchandise - in fun mini-essays, that are mostly written by Jason Toon.” - All Things Considered, NPR
”Oh, Woot. You really can't deny the genius of their daily product descriptions.” - MaximumPC
”Woot.com Publishes Some of the Best Writing in Dallas” - D Magazine
”How the company communicates is a big part of how Woot built such a successful business.” - Jason Fried, 37signals